(DOWNLOAD) "Research Methods and Techniques in Public Relations and Advertising" by Bayram Aydin & Emine Sahin * Book PDF Kindle ePub Free
eBook details
- Title: Research Methods and Techniques in Public Relations and Advertising
- Author : Bayram Aydin & Emine Sahin
- Release Date : January 22, 2017
- Genre: Sociology,Books,Nonfiction,Social Science,Society,Professional & Technical,Education,Language Arts & Disciplines,Reference,Politics & Current Events,
- Pages : * pages
- Size : 7398 KB
Description
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
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